A business model's design has a structural design element to it. No matter how superb an architectural model, if it cannot be physically built, it's just pie in the sky. What is also demanded is quake-proof structure that will not collapse…

In a figuratively speaking of construction, an importance of the design is not the building by itself, but what kind of life and activity would be practiced there. The building is simply a box, and people who make action within that box is…

From its very name, we can infer that a business "model" does not refer to the business itself, but to a model that mimics the business. A business model and an actual business are naturally different, just like a miniature plastic model o…