A business model's design has a structural design element to it. No matter how superb an architectural model, if it cannot be physically built, it's just pie in the sky. What is also demanded is quake-proof structure that will not collapse…

In a figuratively speaking of construction, an importance of the design is not the building by itself, but what kind of life and activity would be practiced there. The building is simply a box, and people who make action within that box is…

From its very name, we can infer that a business "model" does not refer to the business itself, but to a model that mimics the business. A business model and an actual business are naturally different, just like a miniature plastic model o…

As I touched upon in the last entry, creating a business model requires a review of the business from three different perspectives. However, this alone is not enough. If you are going to wake the innovation, a stance that makes difference …

In order to spark innovation, not just for the product, but for the business model itself, it is necessary to look at the industry as a whole with what may be called the top management perspective. Top management must consider sales and ma…

There are 3 phases in innovation.The first is the process innovation. It is a typical example that Ford Model T was distributed at cheap price through mass production, using the conveyor belt-based assembly. They brought about innovation i…