In order to spark innovation, not just for the product, but for the business model itself, it is necessary to look at the industry as a whole with what may be called the top management perspective. Top management must consider sales and ma…

(Recording of a speech given at an MBA EXPO, November 30th, 2013) As this talk is supposed to be about how great it is to do an MBA, let me start by saying that when I actually got to business school, my first thought was "Is this it?" Who…